Attract and Capture Customers Who Reside Near You

Local Search Engine Optimization

When an online shopper types the name of product or service into their web browser,  perhaps looking for a price quote or more information — MSN Bing and Google’s search engine algorithm will automatically display the business profile of sellers nearest to that online shopper. 

Only if those businesses with a properly indexed Google Business Profile, a verified NAP (name, address, and phone number), along with *citation listings achieve prominent search result visibility. That’s how the game works. 

What Value Is Local SEO in 2024?
According to Google

As of 2024, Google emphasizes the increasing importance of local search and local SEO.

The search engine giant continues to prioritize local search by strengthening its algorithms to consider factors such as the “openness” signal for local pack rankings.

Additionally, Google’s focus on the Search Generative Experience (SGE) and generative AI in search suggests a growing emphasis on AI-powered search trends, personalized experiences, and visual optimization, all of which are relevant to local SEO strategies.

Therefore, businesses should pay close attention to these developments and ensure that their local SEO efforts align with Google’s evolving priorities.

  • 63% of Google searches occur on mobile in the U.S.A. *On mobile, the average click-through rate (CTR) is 22.4% for position 1, 13% for position 2, and 10% for position 3. Meanwhile, position 10 gets you just 2.3% of clicks.
  • In October 2023, Google confirmed that its switch to mobile-first indexing was finally complete. In other words, Google now crawls and indexes pages from the perspective of a mobile browser. This means mobile webpages must be optimized to perform well in search results.
  • Most Google searches are three to four words long. 38.2% of U.S. Google searches on desktop contain three to four words. This figure was 39.9% for mobile searches. Queries with one to two words account for 31.6% of searches on desktop and 31% of searches on mobile.
  • Featured snippets appear twice as often on desktop as on mobile.
  • 46% of Google searches have local intent.
  • Google’s Shopping Graph has over 35 billion product listings.
  • 50% of the U.S. population uses voice-enabled search each day.

Local Strategy needs to be more personalized, localized, and experiential. 

What are the top local seo trends to watch out for in 2024?

 

1. **Growing Impact of Social Signals**: Social signals such as likes, shares, and comments are expected to have a more significant impact on local search rankings. Businesses will need to actively engage with their local audience on social media platforms, encouraging user-generated content and building a strong online community.

2. **Importance of Local Search**: The importance of local search has never been greater, with the rise of mobile search, voice search, and the continued dominance of local SEO. Businesses need to ensure their local SEO strategies align with these trends to maintain a strong online presence and visibility in local search results.

These trends highlight the increasing influence of social media and the continued significance of local search in shaping the landscape of SEO in 2024.

4. A rock-solid content strategy

- Find and fill relevant content gaps.
- Review content performance.

- Create personalized content based on user intent and touchpoints.

-Create and optimize various types of helpful content (e.g., topical and informational, localized, visual).
- You want to demonstrate high levels of E-E-A-T and publish content written or reviewed by subject matter experts or demonstrate hands-on experience.

- Every search happens because someone wants or needs something. Your content should help searchers achieve goals or complete tasks. How a user interacts with your content is just as important as the content itself.
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5. Multichannel approach

Take advantage of all opportunities on what will become increasingly competitive SERP real estate with limited inventory for organic listings.

That means optimizing the customer journey across various channels and content types:

  • Videos.
  • Images.
  • FAQs.
  • PAAs ("people also ask")
  • News.
  • Webinars.

    Be everywhere. Be consistent.
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    6. Embrace New Metrics

    As AI serves answers in the search results, traffic is likely to decline. As more content is served within search results from Google properties, organic listings will continue to get more fragmented and will be pushed lower down on the page.

    Traditional metrics like rankings will mean even less than they do today.

    New metrics are emerging. Brands must consider adopting these new measures of success, such as:

  • Rich snippet visibility.
  • Pixel height and width.
  • Impressions.
  • Clicks.
  • On-site engagement.
  • Conversions.
    • Read More
    Why Invest In Search Engine Optimization?

    1. Your Competitors Are Doing It

      You can’t stand still online, achieve a good search engine ranking and then coast along forever. SEO is not a one-and-done process, because search engine algorithms are always growing and improving. When your competitors are investing in SEO and you’re not, their websites will move up in the rankings and yours will be pushed down until it’s invisible.

    2. SEO Helps Users Find Your Website

      When potential customers search for the products or services you offer, few look beyond the first page of search engine result pages (SERPs). If users don’t see your website link, it doesn’t matter how great your products are. They will never find you. SEO is the key to convincing search engines to rank your website in a position that will get attention.

    3. It’s Cost Effective

      There are plenty of ways to spend your marketing budget online, but few strategies offer the kind of ROI you get with SEO. SEO is an investment that provides a wide, robust range of results: It increases well-targeted traffic to your website, improves sales, takes advantage of competitors’ ad campaigns, builds your brand, grows your authority and credibility, and much more.

    4. More Users Are Turning To Search Engines

      Recent studies show 81% of consumers and 77% of B2B customers use search engines to research products and services before making a purchase, even if they are planning to buy at a brick-and-mortar location. This percentage grows every year. Without SEO, your company will go unnoticed in those searches.

    5. It Still Works

      SEO isn’t dead, but it does require a new level of sophistication. Search engines continually become more intelligent and capable of connecting searchers to exactly what they want to find, but those engines make sense of websites in very different ways than a human would. Today’s in-depth SEO strategies and techniques are the only way to convince search engines that your website offers searchers the best solution for their requested keywords, which pulls you to a strong position in SERPs.

    Content Is Key

    Content strategy has always been important in relation to SEO strategy, but with the constant fluctuation of Google’s algorithm updates, the basis of how content is generated and keywords are targeted always changes.

    KJ Proweb’s clients have benefited from our proactive content strategy set. While many agencies scrambled to recover first page rankings for their clients, Google’s updated search engine rewarded KJ ProWeb’s vision and approach by catapulting many clients’ keyword portfolios to the top of SERPs across several industries. Content diversity and authoritative linking strategies are major components of our track record of client success and ROI growth.

    Quality Not Quantity

    One of the major shifts that has occurred recently regarding search engine placement is the shift away from quantity of backlinks towards a focus on the quality of a company’s backlink portfolio.

    This is another place KJ ProWeb has always been ahead of the curve, focusing on link-building from the right type of content originating from the right types of sources. KJ ProWeb does not believe in the “throw it at the wall and see if it sticks” methodology, but puts together a scalable blueprint for our clients, using linking strategies that are reworked and adjusted based on constant change with search engine algorithms.

    Climb Higher with the Experts

    Reach greater heights in the online arena with KJ ProWeb! Our SEO experts pride themselves on their state-of-the-art training and years of experience in the industry, and have what it takes to get you the best results. Our social media and search engine marketers have the knowledge and the experience to use the most up-to-date tools and tech in all of your campaigns for the most effective results.

    KJ ProWeb™ employs expert teams to run your Search Engine Marketing and quality PPC management services. We are committed to helping you hit the ground running with your online marketing campaign.

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